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When skills meet needs,

great things happen.

THOUGHT LEADERSHIP

Saying something smart is great, of course. Saying it first, and in print, is even better. Let's

get you talking about what's hot in your

market -- and get those insights published before your competitors know what hit them.

BRAND STRATEGY

What do people think about your company and its direction? That's your brand, and when people think the best about you, you're way ahead of your competition. Let's get creative about where you want your brand to go.

PUBLIC RELATIONS CAMPAIGNS

I've been an editor, publisher and senior PR honcho, too. I do PR like a journalist -- and like a boss. My award-winning work on both sides

of the journalism fence means my friends in the media know I won't waste their time.

ADVERTISING COPYWRITING & DESIGN
EDITORIAL & PUBLISHING SERVICES
SOCIAL MEDIA SUPPORT

Can you sell the sizzle in 50 words or less?

I can -- usually a lot less. Put those words together with pictures that stick in your memory, and you've got a great ad.

It's trickier than it sounds. Let's get down to it.

Stop the presses! Sometimes the best way to get your information into a publication is to start one yourself. I've launched and edited over a dozen magazines, newpapers and digital media resources, for companies of every size.

These days, 140 characters is the same as a news story, so every letter counts. Let's peel back your story to the bare bones, put it out on the Internet, and cross-link the message so it spreads to the people you need to reach.

 Alex Zavistovich -- Words that mean Business; Phone/fax: 443-961-8983; cell 301-633-6772 / positivespin@comcast.net / © 2025

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