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About me - and what can I do for you.

PR Heavyhitter.

Editor.

Publisher.

Exotic Pet?

 

A favorite client once told me,

 

"You're not like any consultant we've used before. You're more like an exotic pet."

 

"A little unpredictable, capable of almost anything, and cool to have around."

 

I'll take that.

​                                 Now, about YOU: Drowning in details?
                          Let's make your story easier to swallow.

 

You probably know so much about your job that talking to you is like drinking from a firehose.

I can slow that all down to a useable trickle, so clients, prospects and partners won't drown in unnecessary details.

I do everything an agency or an in-house communications team does -- only faster than most, with fewer revisions from you. And I do more than create communications strategies, I also do the heavy lifting. After all, you're not just paying for ideas -- you're paying for results.

 

I'm a big-picture guy with a knack for detail. Because I've been on all sides of the media game -- reporter, editor, publisher, PR exec, advertising copywriter -- I do everything from brochures

and White Papers for startups to full PR and marketing plans for billion-dollar companies. I can make whatever you do sound so sexy someone's going to want it in their living room.


I'll make in-jokes with your most technically-minded people, and then turn around and tell you what a customer would want to hear. And I can teach you how to say it, too -- in clear, precise

words that work with editors.

 Alex Zavistovich -- Words that mean Business; Phone/fax: 443-961-8983; cell 301-633-6772 / positivespin@comcast.net / © 2025

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